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SEO Consulting

SEO consulting services should be a natural part of your over all online marketing strategy.

As a professional SEO consultant you always need to get the hole picture of the clients strategies to incorporate the SEO initiatives. To be a good SEO consultant you need to know a lot of things and to be a professional SEO you need to know how and when to use it! I have listed the most important here:

  1. HTML: As an SEO, knowing HTML is a must. You need to see and understand how the search engines are reading the source code of the web pages.
  2. CSS: You don’t need to be a CSS-expert but you need to know all the basics fluently.
  3. Web Design / Web Development: You should be able to produce nice web sites from scratch without help. At least a basic knowledge is needed and you can outsource the design tasks and use CMS‘es for your or your clients sites.
  4. How search engines work: You need to know how search engines rank pages.
  5. Keyword Research: You need to know how to find the best keywords by looking at popularity, competitiveness and relevance.
  6. Trust with Google: You need to know some basic things on how a site can gain more trust (trusted links etc.).
  7. Knowing and understanding on-page factors: You should also know which CMSes are the best to use for different purposes.
  8. Ability to write link baits: A good SEO is a also a good writer. A good writer can get links much more easily.
  9. Basic knowledge of the social networks: With link baits you work with social networks (digg, reddit, del.icio.us, StumbleUpon etc.) and you need to know how they work so that you can use them.
  10. How to redirect pages: There is only one proper way of redirecting a page or site, the 301 redirect.
  11. Using long-tail: The long-tail are all the non-competetive big volume of search queries.
  12. Handling duplicate content: Part of a SEO consultants job is removing duplicate content on a site.
  13. Link power and how it works (PageRank): You need to understand such things like how link power flows through a site. You need to know the difference between toolbar PageRank and real PageRank and that PageRank is just one out of 100 factors used in ranking.
  14. Link metrics: For each link there are several factors such as the anchor, link position, link relevance, age, surrounding text, C-class IPs and more.
  15. Link Building methods: There are many strategies in getting links. As an SEO it should be easy for you to get good links, links are vital for SEO.
  16. Basic knowledge of penalties: To know what factors that can get give penalties or banning in the search engines are very important.
  17. Knowledge of and ability to set up backlink generators: As an SEO you need link power in order to power your network of sites.
  18. Basics of PHP / MySQL: Many sites are written with PHP and using MySQL. You should have a basic knowledge on how it works
  19. Statistics: Statistics are very important. You need to understand how to use it in your SEO.
  20. Competitive Research: You need to know what your competitors are doing, how they get their links and how well optimized their sites are.
  21. Connections with people: If you are going big and plan to build an empire of own sites and handle a large amount of clients you should have a full list of partners.
  22. Google sitemaps, robots.txt and more.