Analysis – SEO School

The analysis is absolutely necessary in order to make a good search engine optimization and it is a most reasonable place to start. If you already have traffic to your site, it may help some but it is not an absolutely necessary. Above all, you can get more information about the competition on keywords where you already are visible and to get more information about how to optimize the conversion rate. The goal of the analysis is to ensure that the SEO become as profitable as possible. Only taking positions or to increase traffic’s to the site should not be the mail goal, but it is increased profitability you want to reach. Therefore, you should also optimize for best profitability and actually not the best positions or even most traffic. It may seem strange but one example that makes it a little clearer is the Bicycle dilemma below.

A site that sells bikes wants to implement a SEO strategy. Keywords that have been selected include “bicycles” and “buy mountain bike.” Bicycles have higher competition and higher search volume than “buy mountain bike” but the latter converts much better because it is just mountain bikes sold in the webshop When the optimizer notices that the one that comes first on “bikes” have been optimized by a very skilled competitor and their own webshop is stuck in second place, it can therefore be very reasonable to abandon the attempt to take the important first place on the larger keyword because it gives less money per hour worked.

The following sections will discuss how to proceed in order to come up with an analysis that gives you the maximum return on investment. It is worth remembering that you do not always need to have the same goals with your search engine optimization as the second, which then would lead you to choose other keywords, investing more or less etc. For example, you might want to be number one on a particular keyword regardless of cost, it can be your brand or another prestige words.

SEO School Analysis includes the following steps

1. Clickthrough Rate (CTR)
2. Search Volume
3. Conversion
4. Competition
5. PageRank
6. Inbound links
7. Pages
8. On-Page
9. Off-Page (Links)
10. Title
11. Wikipedia
12. Objective
13. Budget
14. ROI