CTR, Clickthrough Rate

CTR (Clickthrough Rate) – SEO Analysis

One of the things that makes an SEO analysis is possible is that CTR on the different positions are known. Many statistics show on which one of the first in the search results that gets clicked after searching for something. You probably know it from your own behavior after searching, eg 42 of 100 click on the first result, while only 12 clicks on number 2.

There are huge differences in the highest results and the first gets most of the traffic. An improvement from third place to first place gives more than 4 times as much traffic. Note however that this is an average, it is not true for all keywords. On some searches, people have the ability to get further down in the results.