Objective – SEO Analysis

To be able to choose the right keywords you need to be clear about your objectives. Do you want to become a market leader in a segment? Do you want to reach a certain amount of traffic? Is there a certain position you want?

All these questions you need to answer, if there is a certain amount (or generally alot) of traffic you wantm then you should choose keywords where you can get traffic for as little cost as possible, both in time and money. If there is a particular keyword you want to rank well on or if you want to become the market leader, then you simply have to add the time it takes.

Your objective will be reflected in your budget, so you need to break down what you want to achieve.