Paths or URLs actually play a role in search engine optimization. Previously this was something that Google stood for, but now they argues that it does not matter, it’s wrong.

The first thing we will look at is dynamic or static paths. A static path is one that you get if you build a site in html, you get catalogs and pages that have static paths. A dynamic path is one that comes from generating content in a way or another. In short we can say that if the path/URL looks like this; /directory/files.html, then the path is static. If the  path/URL contains a lot of strange characters like “=” or “?”, it is dynamic.

A dynamic path is worse than a static from SEO point of view, but that does not mean you have to build the site purely in html. You can rewrite the path at server level. I will not go into how to do it, but it’s pretty simple.

The other thing we should look at is the actual content of the paths. It is important that the keyword you are trying to rank for are in the path. A good path looks like this:

It doesn’t matter if you use an extension like .html or a forward slash, “/”.